HF4124

Purpose

• This bill aims to restrict how prescription drugs can be marketed in Minnesota by banning televised advertising that promotes the direct sale of prescription drugs to consumers.

Definitions

• Manufacturer: A drug manufacturer licensed under section 151.252.
• Prescription drug: A drug defined as a prescription drug under section 151.441 subdivision 8.

Prohibition

• A manufacturer is prohibited from using televised advertisements to advertise the direct sale of prescription drugs to consumers.

Enforcement

• The attorney general may enforce this prohibition under section 8.31 of Minnesota law.

Legal Status and Scope

• The bill creates a new provision codified in Minnesota Statutes, chapter 325F (pharmaceutical advertising), specifically adding a new section 325F.7845.

Significance and Potential Impact

• Limits direct-to-consumer prescription drug advertising on television by manufacturers.
• Does not appear to restrict other advertising channels (e.g., online, print) unless further provisions exist.
• Enforcement would be handled by the state Attorney General; no penalties are specified in the excerpt.

Relevant Terms - manufacturer - drug manufacturer licensed under section 151.252 - prescription drug - televised advertisements - direct sale of prescription drugs to consumers - Minnesota Statutes chapter 325F - 325F.7845 - Attorney General - section 8.31