Purpose of the Bill

The bill aims to modify the roles and missions of Explore Minnesota, specifically by updating how it promotes tourism, economic development, and overall livability in the state.

Main Provisions

• Explore Minnesota Establishment: The bill establishes Explore Minnesota as an office within the executive branch, led by a director appointed by the governor. The director oversees various divisions, including tourism, business, and film promotion.

• Tourism Promotion: Explore Minnesota Tourism's purpose is to promote travel within Minnesota and manage statewide promotional efforts related to outdoor recreation, film, and economic opportunities.

• Mission Expansion: The mission of Explore Minnesota is expanded to enhance economic growth via tourism and livability promotion. This includes developing partnerships with public and private sectors to boost tourism and business participation.

• Director's Duties: The director is responsible for creating and distributing promotional materials, coordinating with other state agencies for tourism-related initiatives, and supporting international tourism and marketing programs.

• Authority to Contract and Accept Aid: The director can engage in contracts for services that cannot be fulfilled in-house, and can apply for and manage grants and funding for tourism developments from various sources.

• Promotion Strategies: The director may enter into agreements with both public and private entities for promotional purposes, including establishing offices abroad to boost international tourism.

• Promotional Expenses: The director is authorized to use state-allocated funds for promotional activities similar to private businesses, with policies for spending needing approval from relevant commissioners.

Significant Changes to Existing Law

• The duties and mission of Explore Minnesota are broadened to include explicit focus on workforce and economic development, beyond just tourism.
• The bill provides more flexibility in contracting professional services and using promotional expenses, allowing for negotiated contracts rather than competitive bidding in certain cases.

Relevant Terms

• Explore Minnesota
• Tourism promotion
• Economic development
• Livability
• International tourism
• Promotional expenses
• Public-private partnerships