Purpose of the Bill

The purpose of this bill is to allocate funds for creating a student attendance marketing campaign aimed at increasing awareness about the importance of regular student attendance and reducing absenteeism among public school students in Minnesota.

Main Provisions

• Funding: The bill appropriates money from the general fund to the Department of Education specifically for this marketing campaign.
• Duration: The campaign will run over three years.
• Inclusivity: The marketing effort must reach all public school students and their families, addressing barriers to attendance comprehensively.
• Execution: The Department of Education must call for proposals and award contracts to organizations capable of reaching diverse student and family audiences.
• Evaluation: Proposals must outline statewide goals, targeted strategies, and include a plan for evaluating the campaign's effectiveness.
• Reporting: Successful organizations will be required to report on the campaign’s execution, outcomes, and the use of funds.

Significant Changes

There are no direct changes to existing laws, but this bill introduces a new initiative to promote student attendance through a funded marketing campaign.

Relevant Terms

student attendance, absenteeism, education finance, public school students, marketing campaign, Department of Education, request for proposals, barriers to attendance, contract awarded, campaign evaluation.