Purpose of the Bill

The bill aims to improve student attendance in public schools across Minnesota by funding a marketing campaign. The intention is to raise awareness about the importance of regular school attendance and the negative effects of absenteeism.

Main Provisions

• Funding Appropriation: The bill allocates funds from the general fund to the Minnesota Department of Education specifically for this campaign.
• Student Attendance Marketing Campaign:
  • The campaign will last three years and will be inclusive of all public school students.
  • It will focus on educating families about the benefits of consistent attendance and helping them to overcome potential obstacles.
  • A request for proposals (RFP) will be issued to select an organization capable of conducting the campaign.
• Contract and Execution:
  • Contracts will be awarded to organizations that can effectively reach diverse audiences, including students and their families.
  • These organizations must develop statewide and targeted strategies as part of their proposals.
• Evaluation and Reporting:
  • At the campaign's conclusion, the contracted organization must report on the campaign's goals, strategies implemented, outcomes, and financial expenditures.

Significant Changes

The bill introduces a target-driven, financially-supported initiative to address the issue of student absenteeism through a marketing campaign, which represents a proactive approach compared to previous measures.

Relevant Terms

education finance, student attendance, marketing campaign, absenteeism, public schools, request for proposals, campaign evaluation, Department of Education