Purpose of the Bill

The purpose of this bill is to change restrictions regarding the advertising of cannabis products and businesses in Minnesota, specifically by allowing certain types of outdoor advertising that were previously prohibited.

Main Provisions

• Billboard Advertising: The bill eliminates the prohibition on certain advertisements for cannabis products and businesses on billboards.
• Advertising Definition: The definition of what constitutes an advertisement has been expanded to include various media forms like newspapers, radio, Internet, electronic media, and television, as well as the distribution of fliers and circulars.
• Audience Restrictions: Cannabis and hemp businesses are still not allowed to publish advertisements in any medium where 30% or more of the audience is expected to be under 21 years of age.

Significant Changes to Existing Law

• Repeal of Outdoor Advertising Prohibition: The bill repeals a previous statutory subdivision that prohibited outdoor advertisements of cannabis and hemp businesses. This change allows for more flexibility in how these businesses can use outdoor signage for advertising purposes.
• Fixed Outdoor Signs: While restrictions on general outdoor advertising have been lifted, cannabis businesses are still limited to erecting up to two fixed outdoor signs on their property.

Relevant Terms

cannabis, advertising, billboard, hemp, outdoor advertisement, signage, cannabis business, restriction repeal, under 21 audience restrictions