Purpose of the Bill

The purpose of this bill is to change the existing laws in Minnesota regarding the advertisement of cannabis and hemp-related products. Specifically, it aims to remove current restrictions on advertising these products on billboards.

Main Provisions

• Definition Expansion: Amends the definition of "advertisement" to include various media forms like newspapers, radio, internet, and television for promoting cannabis and hemp products. However, it clarifies what is not included as outdoor advertising unless meeting specific requirements.

• Audience Restrictions: Maintains that cannabis and hemp advertisements should not target mediums where the audience is 30% or more individuals under 21 years old, based on reliable data.

• Repeal of Previous Statutes: The bill repeals existing laws that prohibited the use of outdoor advertisements, such as billboards, for advertising cannabis and hemp products.

Significant Changes to Existing Law

• Removal of Billboard Advertising Prohibition: The bill repeals the law that previously banned cannabis and hemp businesses from using billboard advertisements. This marks a significant shift in the advertising landscape for these businesses, potentially broadening their marketing opportunities.

• Signage Rules: Previously, businesses could only have up to two fixed outdoor signs on their property, but this restriction is now proposed to be lifted for billboards specifically.

Relevant Terms

cannabis advertising, billboard advertisement, hemp products, audience restriction, cannabis business, hemp business, repeal, fixed outdoor sign restrictions.